ANALOG – WINTER 2010 / 11 Preview

26 02 2010

Here you get a preview of what to expect from Analog for the Winter 2010 / 11 season.
Analog has just dropped some looks at their sublimated outerwear, which consists of the Gravel pant and the Andros parka. Both use the ultra realistic heat transfer technique to create pieces that look like they are made of natural fabric but are actually super technical waterproof outerwear pieces.

More images follow after the jump.

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Winter Olympics: Vancouver 2010 Photos

23 02 2010

Boston.com’s Big Picture showcases a great collection of photos from the Winter Olympics in Vancouver. Hit the image below to check out part one. The second part will be available soon.

Info: Boston.com





Nike Presents: Human Chain

14 02 2010

“Everybody gets knocked down, how quick are you going to get up?”

“Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances.

The 60-second film launches February 12th in the United States and features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside lesser known athletes as they all connect in one continuous chain of motion.

The acclaimed UK band The Hours’ “Ali In the Jungle” delivers the soundtrack and Wieden+Kennedy, Portland, was the creative agency.”





FORUM ISPO 2010 – YOU`RE WELCOME

11 02 2010

Alright folks, we`re back after some exhausting days at ISPO!
On Sunday, the annual Forum Party took place and let me tell you it was hell on earth!

Peep the video below to get an exclusive look at what to wear next year on the mountain and check out some footy from the famous AFTER-ISPO-FORUM PARTY!

Info: Forum Snowboarding





KR3W – ALL WEATHER DENIM

1 02 2010

KR3W already announced their step into the snowboarding sector. Below you can peep the video for the launch of the All Weather Denim. The video shows Jake Olson-Elm ripping the KR3W All Weather Denim, which will drop next fall.

Info: KR3W





NOTHING IS ORIGINAL

30 01 2010





Pharrell Williams – Nike Snowboarding X Arbito – Zoom Force 1

25 01 2010

Pharrell Williams is often considered a trend setter and a taste maker.
On his most recent trip to Cannes, France for the 2010 NRJ Music Awards, he showed up wearing a pair of Nike Snowboarding x Arbito Zoom Force 1 Boots. To round up the unlikely choice of footwear, Pharrell was dressed in his own Billionaire Boys Club apparel as well as a new Ralph Lauren “Suisse” Down Vest.

Check out more images from Pharrell rocking the snowboard-boots in Cannes after the jump.

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SNOCELL – iPHONE APP

28 12 2009

Snocell Lite is a brand new iPhone app that receives weather updates, snow conditions on the mountain, distance to your nearest mountain, resort blogs, amenity information, lift-ticket pricing, trail maps, directions, and much more. Snocell Lite will also give the snow enthusiast all the info they could ever want about their favorite resorts.

Info: Snocell





FTC X BURTON

10 12 2009

San Francisco-based skate label FTC and snowboarding expert Burton got together for the FTC 3L Slick.
“The smoke-patterned zipper detailing and interior lining lay the frame for waterproof zippers and a breathable Dryride Durashell 3-layer coated fabric exterior.
An homage to snowboarding, the insulated yet lightweight constructions keeps the jacket suitable for a multitude of activities—and the interior mp3 pocket helps keep you pushing through on long rides, on either a board or bike.
Additional functional features include a windchill killing fulltime contour hood and fully taped seams for complete water proofing, as well as reflective strips conducive to night riding.”
The 3L Slick jacket is available exclusively at FTC stores in San Francisco and Japan.

More details after the jump.

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Levi’s x 686 Super Nova Collector’s Box

9 12 2009

686 once again joins forces with Levis`s!
Last year the two also came together on a special boxset while this year’s Super Nova partnership take a slightly more colorful approach with oranges and blues further highlighted by splatter highlights. The technical 3-ply pants are limited to only 20 pieces worldwide.

More images after the jump

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