FTC X BURTON

10 12 2009

San Francisco-based skate label FTC and snowboarding expert Burton got together for the FTC 3L Slick.
“The smoke-patterned zipper detailing and interior lining lay the frame for waterproof zippers and a breathable Dryride Durashell 3-layer coated fabric exterior.
An homage to snowboarding, the insulated yet lightweight constructions keeps the jacket suitable for a multitude of activities—and the interior mp3 pocket helps keep you pushing through on long rides, on either a board or bike.
Additional functional features include a windchill killing fulltime contour hood and fully taped seams for complete water proofing, as well as reflective strips conducive to night riding.”
The 3L Slick jacket is available exclusively at FTC stores in San Francisco and Japan.

More details after the jump.

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BURTON 2010 OLYMPIC UNIFORM

5 12 2009

Burton has unveiled the official uniform for the U.S. Snowboarding Team at the Vancouver 2010 Olympics!

“The inspiration behind the U.S. Snowboarding Team outerwear for the 2010 Olympics is classic Americana,” says Greg Dacyshyn, Senior Vice President of Creative at Burton. “Although we are creating a uniform, our first objective is to express the individuality of snowboarding. As such, we are taking vintage American looks and interpreting them in a very unique and unexpected fashion. Finally, we will ensure that all of the highest technical attributes are maintained in the pieces, so that performance and function are not jeopardized. The result will be a progressive and fresh look that challenges the former conservatism of the Olympics.”

Check out the details of each piece after the jump.

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2010 Burton Asian Open Snowboarding Championships Cancelled

11 11 2009

BURLINGTON, VT (November 11, 2009) – Burton Snowboards today announced that they are canceling the 2010 Asian Open Snowboarding Championships due to scheduling conflicts. After careful consideration, all parties agreed that the timing of the event would not be conducive to the athletes’ already busy schedules, especially in an Olympic year.

“Our first goal with any Global Open Series event is to provide riders with the best scenario possible,” said Burton Events Director Liam Griffin. “We had already made the decision to push the event into the first week in March instead of the normal dates the last week of February. This allowed a bit of time in the schedule after the Olympics, but made things pretty tight with the US Open. After talking to riders, we decided it was better to just take a year off with the Asian event, rather than risk burning people out after such a hectic early season.”

The Burton Asian Open was scheduled to take place from March 2 – 7, 2010 at ALTS Bandai in Japan. With the cancellation of the Asian Open, the amount of results needed for riders to maximize their chance of winning the BGOS title has been reduced from five to four. This adjustment will allow more riders to have a shot at the title despite the busy Olympic season. New this year, the top three men and women finishers in the Burton Global Open Series will be awarded cash prizes, totaling $200,000.

The Burton European Open (BEO) is next event in the Burton Global Open Series. Taking place in LAAX, Switzerland from January 9-16, the European Open offers riders a generous prize purse of US $125,000, important points towards the male and female 2010 Burton Global Open Series Championship titles and points towards the Swatch TTR (Ticket to Ride) World Tour Ranking.

For more information on the Burton Global Open Series, head to opensnowboarding.com.

Info: Burton